On February 12th, 2015, the 3IT hosted and organized the special event "Technology & Innovation Day 2015" for the second time in collaboration with our partner Rohde & Schwarz DVS GmbH. The event took place at CINIQ-Center opposite the 3IT.
The media industry is going through strong alterations: New formats, like Ultra HD and HFR and various platforms such as TV broadcasters, VoD, smartphones determine how content generation and distribution of the future will look like tomorrow. Thus there will be numerous different file formats, codecs and container formats that have to be generated, distributed and saved.
International thought-leading speakers gave insight into the latest trends in the media production world and presented new technologies and the solutions to meet the challenges in production, mastering and distribution of high resolution video material. Our objective was to introduce new ways of preparing content from production to distribution.
The event with its topics around 4K/Ultra HD was hosted by the recognized industry expert Reinhard E. Wagner.
To give you an insight on the topics that were discussed you can find the program below:
Introduction and Keynote by Reinhard E. Wagner
"The Berlinale trailer - 4K HFR multi-format production" by Bastian Schreitling (ARRI)
"Real-time DCI Mastering at Berlinale 2015" by Georg Piorczynski (Rohde & Schwarz)
"Update HEVC Coding" by Dr. Ralf Schäfer (Fraunhofer Heinrich Hertz Institute)
"Interoperable Master Format: more constraints or efficient masters' delivery?" by Cherif Ben Zid (Mesclado)
"Linkin Park Live Production in 4K UHD – Building a Plane in Flight" by Marcel Gonska (WLC/FMG)
"Status Quo of UHD Satellite Distribution" by Stefan Hennecke (SES Platform Services)
"4K meets cloud: Mastering agile file-based workflows in the WAN" by Dr. Arnd Kohrs (ASPERA - an IBM company)
"High Dynamic Range and Wide Color Gamut for cinema and TV" by Prof. Stefan Grandinetti (Stuttgart Media University)
For more impressions please see some highlight pictures of the day.
If you have any questions regarding this event or want to contact any of the speakers please do not hesitate to contact us.