3D SUMMIT – "Seeing is Believing" Program
Under the banner „Seeing is Believing", this year’s 3D SUMMIT is all about 3D content development. The 3D Innovation Center is using the leverage of the encounter of forward-looking technology presentations with the creative minds of film and TV to talk about content creation from an international perspective.
Well known keynote speaker will be Jim Chabin, President of the International 3D and Advanced Imaging Society in Los Angeles, who gives insights into the "Facts and Figures of Hollwood’s 3D World" and Phil Captain 3D McNally, who’s was last recognized as the Stereoscopic Supervisor for DreamWorks. In his keynote he talks about storytelling in 3D.
16.00 – 16.45 hrs Introduction/Keynote
The second day of the 3D SUMMIT „Seeing is Believing" focuses on Advanced Imaging. First Emmy Award Winner Prof. Thomas Wiegand, Head of Image Processing Department of Fraunhofer Heinrich Hertz Institute, reveals his expert knowledge and talks about the new video compression standard HECV, the future of film and TV. The screenings will show a selection of the world’s best 3D content. Afterwards our experts discuss ‘everyday 3D life’ and present best practice examples for production and content development.
"Facts and Figures of Hollywood’s 3D World"
In his keynote Jim Chabin, president of the International 3D Society, gives an introduction into the world of ‘Advanced Imaging’ and presents Facts and Figures directly from the dream factory Hollywood. Entertainment is Chabin’s specialty. He worked for E! Entertainment and CBS. He was president of the Academy of Televison Arts and Sciences. that presents the EMMY Awards and he and the International 3D Society honour extraordinary performances in 3D with the 3D Creative Arts Award and he will talk about that as well.
Jim Chabin, President, International 3D and Advanced Imaging Society, Los Angeles, USA
"Advanced Storytelling in 3 Dimensions"
“3D isn’t going away until we stop seeing with two eyes.” In his keynote “Advanced Storytelling in 3 Dimensions” the Captain of 3D Phil McNally talks about how to bring stories to life with 3D. He will encourage filmmakers to make sure that 3D makes a significant difference. McNally was last working as the Stereoscopic Supervisor for DreamWorks on animated 3D Hollywood Blockbusters like “Turbo” (hits German theaters October 3rd), "The Croods", "Madagascar 3", "Puss in Boots", "How to Train Your Dragon" and "Monsters vs Aliens". Today he is officially called Phil Captain 3D McNally and there is a good reason for it.
Phil Captain 3D McNally, Stereoscopic Supervisor, Los Angeles
16.45 – 17.30 hrs Keynote
10.30 Uhr –11.00 hrs Keynote
"Advanced Imaging – Prepare Yourself for the Future of Film & TV"
Under the heading “Advanced Imaging – Prepare Yourself for the Future of Film & TV Emmy Award Winner Prof. Thomas Wiegand will talk about the new video compression standard HEVC, the future of film and TV. Digital video increased rapidly in the past. The prognoses for the future are even more tremendous. Cisco's Visual Networking Index predicts that this year more than 50% of all bits of the internet will come from videostreaming. Today the dominant video compression standard for TV and Internet is H.264, which was the driving force behind the introduction of HD video. Just now the successor standard H.265/MPEG-HEVC was completed. This new standard shows a significant bit rate reduction up to 50%. How will the future look like? How is that related to 4K, also known as UltraHD? What will push through? UltraHD or autostereoscopic 3D or both?
Prof. Dr. Thomas Wiegand, Head of Image Processing Department of Fraunhofer Heinrich Hertz Institute, Berlin
11.00 – 11.30 hrs Screening
"Best of 3D Worldwide"
On the second day of the 3D SUMMIT we will show the audience how it’s done right. The screenings will present a selection of the world’s best 3D content, awarded with the 3D Creative Arts Awards of the International 3D Society.
11.30 – 13.00 hrs Podium Presentation
"3D Best Practice Globally"
The subsequent panel discussion will have experts and 3D specialists to discuss everyday life in the 3D world with best practice examples for 3D productions and content development. The panel has international speakers like Gallien Chanalet-Quercy, Founder and CEO of Cow Prod. He worked as a technical partner with the Universal Studios, Warner Bros and Disney France and produced the first French 3D TV Show. He will talk about "3D Production Pipelines and Brand Content: A Case Study on "Over the Edge 3D"".
Florian Maier, CEO of Stereotec is an internationally recognized stereographer who is known for this work on "Vicky and the Treasure of the Gods". At the 3D SUMMIT he will talk about his more recent projects – "3D Movie Making for International Live Action Feature Films: "Hansel & Gretel: Witchhunters" and "Viy 3D"".
Another one of our exciting guests on the panel is producer, director and author Ludger Pfanz. He is teaching at the Karlsruhe University of Arts and Design and worldwide in the USA, Japan, Singapore, Brasil, England and Finnland. Pfanz is the founder and head of the international 3D film festival BEYOND. With his presentation "Structure and Style of Space-Time-Narrations – 3D and BEYOND" he engrosses the thoughts on 3D storytelling.
Simon Craddock, Founder and CEO of ONSIGHT, is also joining the podium presentation. He and the team have provided both camera and post production solutions to groundbreaking stereoscopic 3D projects. They partner with key contributors in the 3D space, such as 3ality Technica, SGO and Sky. Credits include the first 3D programme to win a BAFTA, "Flying Monsters 3D" with David Attenborough and the International 3D Society Lumiere Award-winning "Kingdom of Plants 3D". His topic will be "Quality 3D for Film & TV – Case Studies on Drama and Natural History".
Last but not least Roland Vlaicu, Senior Director Broadcast Imaging at Dolby Laboratories, is part of the podium. 3D without glasses is his specialty and he will let us know more about the future of home entertainment, when he talks about "3D Without Glasses for Home Entertainment – The Partnership between Dolby 3D & the CAMERON | PACE Group".