Panel On September 9th and 10th 2013 the International Media Convention presented by MEDIENWOCHE@IFA devoted extra attention to 3D. The professional background is given by the 3D Innovation Center and its partners. The screenings, keynotes and the panel all stood under the banner of "Seeing is Believing" and therefore all are marking the line of 3D content development. The 3D Summit started with Jim Chabin, president of the International 3D and Advanced Imaging Society and his keynote "Facts and Figures of Hollywood’s 3D World“. Chabin talked about new 3D blockbusters and the newest technological acquisitions like 4K (Ultra HD). He made clear that entertainment wouldn't be the same without 3D - „because that´s how we see the world“ (James Cameron). His keynote ended with a mindblowing scene from Ang Lee's Oscar awarded “Life of Pi” as an example of "Seeing is Believing, and the words „and we believe it!“ Second speaker of the day but nonetheless significant was Phil Captain 3D McNally, who most recently served as the stereoscopic supervisor at DreamWork's Animation. He took the audience on a journey through his 3D career with exclusive film scenes from his productions. Main aspect of his keynote: "Advanced Storytelling in 3 Dimensions“ was the importance of thinking in 3D when creating and evolving a story. The master of 3D animation movies presented an entertaining keynote, that let the audience watch over his shoulder while giving insights in the daily work of stereographers.

The second day of the 3D Summit started with Thomas Wiegand , who showed the audience a glimpse into the future of film and TV with the new video coding standard H.265 MPEG/HEVC and UltraHD. Main objective is it to combine 3D and UltraHD. 4K alone would make a display size of at least 100" necessary. Thus autostereoscopic displays (3D without glasses) that show high quality 3D in high resolution are the main the goal.

In the following screening moderator Kathleen Schröter send us on a journey around the globe with a collection of the best 3D content from all over the world.

Together with Jim Chabin she moderated the panel "3D Best Practice Globally“ with our 3D experts Gallien Chanalet-Quercy (Cow Prod), Florian Maier (Stereotec), Ludger Pfanz (BEYOND Festival), Simon Craddock (Onsight) and Roland Vlaicu (Dolby Laboratories) afterwards. Their production examples illustrated the daily life of 3D content creation and the current issues like producing 3D on a 2D budget ( which is possible) and the necessity of storytelling in 3D before even shooting. Like before 3D without glasses was considered to be the future of home entertainment.

© Lukasz Kus

3D SUMMIT – "Seeing is Believing" Program

Under the banner „Seeing is Believing", this year’s 3D SUMMIT is all about 3D content development. The 3D Innovation Center is using the leverage of the encounter of forward-looking technology presentations with the creative minds of film and TV to talk about content creation from an international perspective.

Well known keynote speaker will be Jim Chabin, President of the International 3D and Advanced Imaging Society in Los Angeles, who gives insights into the "Facts and Figures of Hollwood’s 3D World" and Phil Captain 3D McNally, who’s was last recognized as the Stereoscopic Supervisor for DreamWorks. In his keynote he talks about storytelling in 3D.

The second day of the 3D SUMMIT „Seeing is Believing" focuses on Advanced Imaging. First Emmy Award Winner Prof. Thomas Wiegand, Head of Image Processing Department of Fraunhofer Heinrich Hertz Institute, reveals his expert knowledge and talks about the new video compression standard HECV, the future of film and TV. The screenings will show a selection of the world’s best 3D content. Afterwards our experts discuss ‘everyday 3D life’ and present best practice examples for production and content development.

Monday, 09.09.2013

16.00 – 16.45 hrs Introduction/Keynote

"Facts and Figures of Hollywood’s 3D World"

In his keynote Jim Chabin, president of the International 3D Society, gives an introduction into the world of ‘Advanced Imaging’ and presents Facts and Figures directly from the dream factory Hollywood. Entertainment is Chabin’s specialty. He worked for E! Entertainment and CBS. He was president of the Academy of Televison Arts and Sciences. that presents the EMMY Awards and he and the International 3D Society honour extraordinary performances in 3D with the 3D Creative Arts Award and he will talk about that as well.

Jim Chabin, President, International 3D and Advanced Imaging Society, Los Angeles, USA

16.45 – 17.30 hrs Keynote

"Advanced Storytelling in 3 Dimensions"

“3D isn’t going away until we stop seeing with two eyes.” In his keynote “Advanced Storytelling in 3 Dimensions” the Captain of 3D Phil McNally talks about how to bring stories to life with 3D. He will encourage filmmakers to make sure that 3D makes a significant difference. McNally was last working as the Stereoscopic Supervisor for DreamWorks on animated 3D Hollywood Blockbusters like “Turbo” (hits German theaters October 3rd), "The Croods", "Madagascar 3", "Puss in Boots", "How to Train Your Dragon" and "Monsters vs Aliens". Today he is officially called Phil Captain 3D McNally and there is a good reason for it.

Phil Captain 3D McNally, Stereoscopic Supervisor, Los Angeles

Tuesday, 10.09.2013

10.30 Uhr –11.00 hrs Keynote

"Advanced Imaging – Prepare Yourself for the Future of Film & TV"

Under the heading “Advanced Imaging – Prepare Yourself for the Future of Film & TV Emmy Award Winner Prof. Thomas Wiegand will talk about the new video compression standard HEVC, the future of film and TV. Digital video increased rapidly in the past. The prognoses for the future are even more tremendous. Cisco's Visual Networking Index predicts that this year more than 50% of all bits of the internet will come from videostreaming. Today the dominant video compression standard for TV and Internet is H.264, which was the driving force behind the introduction of HD video. Just now the successor standard H.265/MPEG-HEVC was completed. This new standard shows a significant bit rate reduction up to 50%. How will the future look like? How is that related to 4K, also known as UltraHD? What will push through? UltraHD or autostereoscopic 3D or both?

Prof. Dr. Thomas Wiegand, Head of Image Processing Department of Fraunhofer Heinrich Hertz Institute, Berlin

11.00 – 11.30 hrs Screening

"Best of 3D Worldwide"

On the second day of the 3D SUMMIT we will show the audience how it’s done right. The screenings will present a selection of the world’s best 3D content, awarded with the 3D Creative Arts Awards of the International 3D Society.

11.30 – 13.00 hrs Podium Presentation

"3D Best Practice Globally"

The subsequent panel discussion will have experts and 3D specialists to discuss everyday life in the 3D world with best practice examples for 3D productions and content development. The panel has international speakers like Gallien Chanalet-Quercy, Founder and CEO of Cow Prod. He worked as a technical partner with the Universal Studios, Warner Bros and Disney France and produced the first French 3D TV Show. He will talk about "3D Production Pipelines and Brand Content: A Case Study on "Over the Edge 3D"".

Florian Maier, CEO of Stereotec is an internationally recognized stereographer who is known for this work on "Vicky and the Treasure of the Gods". At the 3D SUMMIT he will talk about his more recent projects – "3D Movie Making for International Live Action Feature Films: "Hansel & Gretel: Witchhunters" and "Viy 3D"".

Another one of our exciting guests on the panel is producer, director and author Ludger Pfanz. He is teaching at the Karlsruhe University of Arts and Design and worldwide in the USA, Japan, Singapore, Brasil, England and Finnland. Pfanz is the founder and head of the international 3D film festival BEYOND. With his presentation "Structure and Style of Space-Time-Narrations – 3D and BEYOND" he engrosses the thoughts on 3D storytelling.

Simon Craddock, Founder and CEO of ONSIGHT, is also joining the podium presentation. He and the team have provided both camera and post production solutions to groundbreaking stereoscopic 3D projects. They partner with key contributors in the 3D space, such as 3ality Technica, SGO and Sky. Credits include the first 3D programme to win a BAFTA, "Flying Monsters 3D" with David Attenborough and the International 3D Society Lumiere Award-winning "Kingdom of Plants 3D". His topic will be "Quality 3D for Film & TV – Case Studies on Drama and Natural History".

Last but not least Roland Vlaicu, Senior Director Broadcast Imaging at Dolby Laboratories, is part of the podium. 3D without glasses is his specialty and he will let us know more about the future of home entertainment, when he talks about "3D Without Glasses for Home Entertainment – The Partnership between Dolby 3D & the CAMERON | PACE Group".


In a fully packed two-day-program, the International Media Convention showcases the future of the media, content and consumer electronics industries. Prominent international guests participate in keynotes, podium discussions and screenings covering the current issues, trends and strategies pursued by media corporations and the internet industry. It has a special focus on policy-making challenges, new content and innovative business models as well as szenarios of a future media landscape and changing media usage. The convention is a meeting point for global thinkers and visionaries, opinion leaders and decision makers, entrepreneurs and investores, scientists and researchers, content producers and creative talents. The International Media Convention will consist of a two-day intense focus on issues dealing with the future of the media industry as well as the content and device industries. Keynotes with international participants, podium presentation sessions and screenings will deal with current issues, trends and strategies of media outlets and the internet industry, as well as with political challenges, new content and business models.
  • cutting-edge, international and interdisciplinary debates
  • high profile keynotes and talks
  • international perspectives and interdisciplinary exchange
  • focus on start-ups and the digital founders’ scene
  • presentations of innovative content, platforms and business models
  • presentations of new devices and technologies
  • more than 3,000 participants/year
  • 180 national and international speakers
  • compact program with more than 70 keynotes, talks and presentations
  • 1.400 accredited national and international journalists
  • Convention tickets include access to the IFA trade fair

MEDIENWOCHE@IFA (Sept. 9th-11th)


The International Media Convention takes place in the framework of the MEDIENWOCHE@IFA, which combines the IFA, the world’s largest consumer electronics fair, the International Media Convention, the MEDIANIGHT, the M100 Sanssouci Colloqium and further high-class events. It is one of the most important media gatherings in the German-speaking territories.



The International Media Convention is an event organized by the Medienboard Berlin-Brandenburg and funded by the Medienanstalt Berlin-Brandenburg (mabb) and the federal states of Berlin and Brandenburg. The IFA is owned by the German Association for Consumer and Communications Electronics (gfu) and organized by Messe Berlin GmbH. The M100 Sanssouci Colloquium is an event organized by the City of Potsdam and Potsdam Media International. The MEDIENWOCHE@IFA also collaborates with a number of other partners and sponsors.

This Year's Motto: ALL YOU CAN WATCH

'ALL YOU CAN WATCH!' is the motto of the 2013 International Media Convention (September 9-10, 2013, ICC Berlin) within the framework of the MEDIENWOCHE@IFA. This year will focus on multiple-platform television and on the resulting changes in audience behavior and understanding. Without a doubt, the number of online media offerings and on-demand content platforms continues to grow at a rapid pace. Offers associated with "beyond TV" – i.e. content provided on all devices and both live and with a time delay – present a clear challenge to traditional linear television and are set to further transform the broader media landscape. Today, competition among systems for content and relevance has reached a new dimension. Among the most pressing questions up for discussion at the various keynote speeches, podium discussions and screenings involved in the 2013 convention are the following: What does television look like today? Who is setting the latest trends in terms of TV content? Who will profit most from these trends? This year will also see the introduction of a number of original formats to the program schedule, for example our new "Meet the Team," which will have program directors, creatives and artists presenting internationally successful entertainment.



Seeing is Believing Speakers 2013

Apart from facts and figures right from Hollywood and information on the development of high quality Animation Films our top class 3D experts will focus on advanced images - the future of film and TV and Best Practice Examples of 3D worldwide.

Florian Maier

Senior Stereographer and Founder and CEO of Stereotec

Florian Maier is an acknowledged and respected stereographer worldwide. He was recently awarded with five Lumiere Awards for Outstanding Achievement ("Best Stereography", twice "Best 3D Feature Film" and twice "Best Commercial"), from the International 3D Society in Hollywood - next to other international awards. Florian Maier has been pioneering 3D since he founded his company in 1997. Being the mastermind behind the construction of all STEREOTEC rigs, he has also been working as senior stereographer for feature films like "Return of Viy", "Hansel & Gretel: Witch Hunters","Vicky and the Treasure of the Gods", "Hype Nation", various commercials (VOLKSWAGEN, GÖSSER, RED BULL), short films, etc… Film schools, universities and professional 3D workshops request his expert knowledge. He has guided various workshops and master classes all over the world including Berlin, Pusan, Hollywood, New York and Vancouver.

Florian Maier believes that a stereographer should focus on creative decisions, which are driven by the completely new language of stereoscopic filmmaking. He is convinced that stereoscopic filmmaking will be successful, if it combines the artistic use of stereoscopic principles with technical precision, knowledge about human physiology, and a passion for filmmaking.

Jim Chabin

President, International 3D Society, Los Angeles

Jim Chabin serves as President of the International 3D Society, a worldwide community of 3D professionals advancing the arts and sciences of 3D. Mr. Chabin is the past President of the Academy of Televison Arts and Sciences, the worldwide organization which presents the Emmy Awards. He is also the past President of Promax and BDA, an educational professional organization of broadcast graphic designers and marketing professionals in 30 countries. Mr. Chabin also served as Vice President of National Promotion and Network Development for E! Entertainment Television, a Hollywood-based cable network, owned by Comcast. He also served as Western Marketing Manager for the CBS television stations. He began his career in radio broadcasting.

The International 3D Society has been founded to advance the art and technologies of stereoscopic 3D content and its professional innovators. The organization will host educational opportunities for showcasing work, recognizing achievement and advancing member growth. The International 3D Society is open to individuals and organizations active in moving 3D media to an exciting new era of creative achievement and consumer support.

Gallien Chanalet-Quercy

Founder and CEO of Cow Prod

After a first experience at EuroAmerican Films in France and Natural History in New Zealand, Gallien Chanalet-Quercy created Cow Prod and started to produce content in 3D as early as 2001. After building a strong expertise on the technology and having worked as technical partner for Universal Studio, Warner Bros and Disney France, he produced 3D documentaries such as "Over the Edge 3D" or "Mushers!", which he also directed. Always open to new challenges he produced one of the first European 3D ad, and the first 3D TV show in France.

Ludger Pfanz


Ludger Pfanz was born in Schopfloch, Germany, in 1958. After studying theater and literary theory at the Free University of Berlin, he completed the degree course in filmmaking at the Academy of Fine Arts in Hamburg with honors. He has been an instructor and head of the studios at the University of Arts and Design at the ZKM Karlsruhe since 1997, as well as the spokesman of the Media Arts faculty since 2002. 2010 he founded the „Expanded 3 Digital Cinema Lab“ at the University of Arts and Design at the ZKM Karlsruhe. He graduated from the EAVE continuing education program for European producers in 2002. 2010 he founded the first laboratory for content research. In 2011 he brought to life the International 3D Festival BEYOND, that he is still taking care of. Ludger Pfanz works as a producer, director and author.

Phil Captain 3D McNally

Stereoscopic Supervisor, Los Angeles

Phil Captain 3D McNally most recently served as Stereoscopic Supervisor on DreamWorks Animation’s "Turbo". Prior to "Turbo", he worked in the same capacity all of their 3D releases including "The Croods", "Madagascar 3", "Puss in Boots", "How to Train Your Dragon" and "Monsters vs Aliens".

Hailed as the expert on all things 3D, McNally was introduced to stereoscopic photography in 1990 while studying at the Royal College of Art in London. This hobby soon became his passion and has developed over the years through a range of creative projects from Viewmaster promotional reels to gallery installations.

In 2001 McNally moved to California to work as an animator at Industrial Light & Magic after the success of his short animated film Pump-Action. His stereoscopic experience was rewarded when Disney tasked ILM with converting "Chicken Little" into a 3D release in 2005. McNally also supervised the stereoscopic work on Disney’s "Meet the Robinsons" and advised on "The Nightmare Before Christmas" conversion into 3D.

Roland Vlaicu

Senior Director Broadcast Imaging, Dolby Laboratories

As Sr. Director, Broadcast Imaging in the Broadcast Business Unit at Dolby Laboratories, Roland Vlaicu is responsible for worldwide product marketing and deployment of Dolby’s video technologies to the cable, satellite, telecommunications and electronic media industries. This includes the award-winning Dolby 3D technology suite for entertainment devices that was launched at NAB 2012 in collaboration with Philips.

Roland has worked with Dolby since 2000 and helped lead the successful launch of the Dolby® E format, which earned a Primetime Emmy® Award in 2005. Prior to joining Dolby, Roland helped implement Dolby Digital 5.1 surround sound technology at ProSieben Television, Germany’s second-largest commercial broadcaster, where he worked as a systems engineer in the distribution networks department.

Roland graduated from the Technical University of Munich, Germany, in 1997, with an MSEE degree specializing in MPEG-4 video compression.

Simon Craddock

Founder and CEO of ONSIGHT

Craddock founded ONSIGHT, a leading production facilities company, over 20 years ago and has been working at the forefront of technology for his entire career. Established in the broadcast scene early on, he steered ONSIGHT’s expansion both in advancing their post services out of Soho and later in high-end cameras with the acquisition of Axis Film at Shepperton Studios. The company’s growth created a unique end-to-end service in the UK, offering equipment rental through to full post production in various formats.

As CEO, Simon Craddock soon recognised the interest in 3D and the team developed the infrastructure and experience to achieve quality results. ONSIGHT is a development partner with key manufacturers 3ality Technica and SGO Mistika. The team was involved in the world’s first live 3D sports broadcast for the Rugby Union Calcutta Cup in 2008. More recently, ONSIGHT’s first major 3D project, "Flying Monsters 3D with David Attenborough", became the first 3D programme to win a BAFTA and cemented a working relationship with Atlantic Productions and Sky. This production resulted in ONSIGHT receiving the IBC 2011 Innovation Special Award and they have since been a key partner from shoot to post on the subsequent critically acclaimed 3D productions with Sir David Attenborough, including award-winning "Kingdom of Plants 3D" and the new "Micro Monsters 3D". The team has also worked on a number of films and dramas in 3D, such as Sky's "Little Crackers". Sharon Horgan’s "Little Cracker" won a 3D Creative Award this year for 3DTV-Short from the International 3D Society. This kind of work convinced the BBC to select ONSIGHT as the facilities provider on their first scripted 3D broadcast, the BAFTA nominated Mr Stink. Renowned for pioneering 3D workflows and techniques, ONSIGHT is a major contributor to the 3D field across different genres as well as events. They are currently in production on Hidden Kingdoms and Pandas 3D for the BBC and Sky respectively.

Thomas Wiegand

Head of Image Processing Department, Fraunhofer Heinrich Hertz Insitute, Berlin

Thomas Wiegand is a professor at the department of Electrical Engineering and Computer Science at TU Berlin and is jointly heading the Image Processing department of the Fraunhofer Heinrich Hertz Institute, Berlin, Germany. He received the Dr.-Ing. degree from the University of Erlangen-Nuremberg, Germany, in 2000. He has been a visiting researcher to Kobe University, UC Santa Barbara and a visiting professor to Stanford University. Since 1995, he has been an active participant in standardization for multimedia with successful submissions to ITU-T VCEG, ISO/IEC MPEG, 3GPP, DVB, and IETF.

He received a number of awards including the Innovations Award of the Vodafone Foundation, the EURASIP Group Technical Achievement Award, the Eduard Rhein Technology Award, the Karl Heinz Beckurts Award, the Alcatel Lucent Award, and the IEEE Masaru Ibuka Technical Field Award. He is a Fellow of the IEEE. The projects that he co-chaired for development of the H.264/MPEG-4 AVC standard have been recognized by the 2008 ATAS Primetime Emmy Engineering Award and a pair of NATAS Technology & Engineering Emmy Awards.