• The 3IT Showroom

Welcome to the 3IT – Innovation Center for Immersive Imaging Technologies Berlin

The 3IT offers its partners the unique opportunity to jointly develop the field of immersive imaging technologies in a precompetitive environment. With its 600 m2 facilities it is not only a virtual network but a platform and venue at the same time.

Starting out as the 3D Innovation Center in 2012 the scope was officially extended in September 2014. Now the whole field of immersive imaging technologies, including 3D technology, UHD, HDR, HFR and VR is covered.

Take advantage of the collaboration and benefit from the exchange of knowledge! Become a partner of the 3IT!



Latest News

  • Real-time Depth and Distance Measurement by Means of Stereo Endoscopy Open or Close


    New algorithms and demonstrators are being developed to enable a promising use of stereophotogrammetry for new application fields in the near future within the framework of the BMWi funded project 3DInMed.

    The article "3D-Endoskopie: Kinotechnik für die berührungslose Vermessung", by Jean-Claude Rosenthal from Fraunhofer Heinrich Hertz Institute and Johannes Ruhhammer from SCHÖLLY FIBEROPTIC GmbH was published in the German trade journal photonik.

    To sum it up, the article presents a new image-based stereomic system based on new algorithms. These algorithms allow real-time depth and distance measurement by means of stereoscopic endoscopy. The images that are being recorded with stereo borescopes can be displayed in 3D on any conventional 3D display via known stereo representation. The resulting improvement of the depth perception ensures an intuitive and quick navigation of the inspection site.

    The algorithms used for the depth and distance measurement are based on the principle of stereo triangulation which is an established procedure in optical measurement. The big advantages of stereoscopic measuring systems are an improved measuring methodology and an easy user guidance through the in real-time generated disparity information.

    Please find the detailed article in German (!) available for download here.
  • IFA NEXT – The Edge of Innovation Open or Close
    IFA opens a new chapter with its new concept in hall 26 called IFA NEXT – The Edge of Innovation.

    Our partner German TV Platform welcomes all IFA visitors in the new hall 26. Researchers, industry professionals, start-ups and retailers meet here to present innovation and technologies, share visions and ideas and drive new developments. Fraunhofer HHI will be part of a joint booth together with the German TV Platform. Additionally, Kathleen Schröter will take part in a press event on 1 September and will moderate the UHD panel on 2 September, featuring two of our partners: SKY Germany and DOLBY Germany.

    Press event Date: 1 September
    Time: 10 am - 12 pm
    Location: Berlin ExpoCenter City, Hall 26B

    UHD panel Date: 2 September
    Time: 11 am - 12 pm
    Location: Berlin ExpoCenter City, Hall 26B

  • IFA+ Summit: Welcome to The Next Level of Thinking! Open or Close
    IFA+ Summit offers an exclusive platform for leading thinkers, global trendsetters, and creative visionaries. It is the place where innovation, ideas and future projects come together! Spend two inspiring days during IFA – the leading trade show for consumer electronics and home appliances – at IFA+ Summit. You’ll meet with scientists, artists, developers and researchers.

    One of them is Paul Chojecki from Fraunhofer HHI, who will be part of a panel on Day 2, 12am – 1pm, “VR – Real Life vs. Fantasy” on the mainstage. At the same time Stephan Heimbecher from 3IT partner Sky Germany can be found in the workshop area in a session which is called “UHD – Beyond Resolution” .

    For more information on the IFA+ Summit please click here or download the program.

    Date: 4 & 5 September
    Location: Berlin ExpoCenter City, Hall 26B

  • New Partner Schneider Digital Open or Close


    We are happy to announce that Schneider Digital is now part of our 3IT partner network. As a manufacturer of professional 3D/VR/AR hardware Schneider Digital completes our partner portfolio with innovative solutions for all target groups with high-end needs for performance, system stability and high quality in daily professional use.
    The Schneider Digital product portfolio contains high res displays from 23‘‘ to 98‘‘, passive stereo monitors, VR-powerwalls, performance workstations, professional graphics cards and innovative 3D/VR/AR input devices, and peripherie like CAD mouse devices, tracking and much more to achieve a complete solution.
    One of Schneider’s brand-new 4K passive 3D-stereo displays – 3D PluraView can be viewed in our showroom. It includes all 3D capable software applications for different industrial and research fields of use. The flicker free and highbright 4K monitor shows GIS and mapping application examples with Terrasolid, Trimble and Hexagon as well as 3D-CAD, design and rendering software like Siemens NX and Autodesk VRED. Check out this website for more details.

  • TOA – Tech Open Air 2017 in Berlin Open or Close
    In 2012 a couple of people from Berlin’s start-up scene came together to create a new kind of festival with the intention to build a bridge between technology, music, art and science worlds. This year TOA is taking place at Funkhaus Berlin, 11 – 14 July 2017. Don’t miss the diverse conference that includes various formats like presentations, Think Tanks and even morning meditations.

    It is the world's first crowdfunded festival and is therefore part of the leading interdisciplinary technology festivals in Europe. People from different disciplines invest their time in this festival to pass on their knowledge and passion to others.

    TOA will also host over 200 unique satellite events all across the city. They allow participants to take over the festival and transform Berlin’s creative community into an interactive hub for tech. Attendees get the chance to talk to leading experts, as well as creating their own products in 3D printing workshops and more. On Friday, 14 July 2017, a satellite event will also take place at Fraunhofer Heinrich Hertz Institute.

    Fraunhofer HHI showcases its collaboration platforms and showrooms, where you can experience the latest innovations in Smart and Big Data and Immersive Imaging Technologies like VR, AR and 360° panoramas. The tours include the Smart Data Forum, TiME Lab, the 3IT and the VR experience Human Body Reconstruction including a little Q&A with drinks and light snacks.

    Find more information about the satellite events here.

    Register here.

  • 3IT Partners & Friends Event – 11 July 2017 Open or Close



    This year we want to change our normal routine – instead of celebrating our anniversary in September we would love to welcome you in July already. We’re happy about our collaboration with the gfu and Messe Berlin who are organizing the gfu Insights & Trends in the morning of 11th July 2017. Afterwards we will open the 3IT for our partners, friends and gfu guests from 2 – 6 pm to get even more insights and see more trends in our 3IT Showroom.Read More
  • Stereopsia Is Proud to Announce the Launch of Its Calls 2017 Open or Close


    Researchers with novel scientific and/or technical results on the general topic of “3D immersion” are invited to submit their 4 to 8 page papers to the 7th edition of the peer-reviewed International Conference on 3D Immersion (IC3D) by 17 July 2017.
    www.stereopsia.com/scientific-conference

    Producers are invited to submit their best 3D contents for cinema, TV, and VR (preferably cinematic VR) produced in Europe, the Middle East or Africa (EMEA) to the Awards Competition by 1 September 2017.
    www.stereopsia.com/awards-competition

    Independent producers with projects in development for a 3D film (theatrical release) or a 3D VR film (for VR devices/platforms) are invited to submit their projects to the 2nd edition of the 3D Film Booster (3DFB) by 15 September 2017.
    http://www.stereopsia.com/booster

    The winners of the best scientific paper and of the best 3D contents for cinema, TV, and VR will receive Lumiere Awards from the Advanced Imaging Society and VR Society. All Stereopsia awards will be given out at the Awards Dinner in the beautiful “Salle Horta” of the Center for Fine Arts (BOZAR) in Brussels, Belgium on 13 December 2017. More info about Stereopsia (ex 3D Stereo MEDIA) here.
  • Les Cinémas Gaumont Pathé and Dolby to Launch Dolby Cinema in France and Expand Presence Throughout the Netherlands Open or Close


    Les Cinémas Gaumont Pathé, the largest cinema chain operator in France, the Netherlands, and Switzerland, and Dolby Laboratories, Inc. (NYSE: DLB) announced plans to open 10 Dolby Cinema locations, with seven in France and three in the Netherlands. This includes Amsterdam and Rotterdam in the Netherlands, and the upcoming new Pathé cinéma in Massy, south of Paris. Initial locations are expected to be open by fall 2017.

    Dolby Cinema is a premium cinema offering for moviegoers that combines spectacular image and sound technologies with inspired design to deliver the total cinema experience, making every visit a completely captivating cinematic event. Dolby Cinema features the Dolby Vision laser projection system, which uses state-of-the-art optics and image processing to deliver high dynamic range with enhanced color and a contrast ratio that far exceeds that of any other image technology on the market today. The result is a richer, more detailed viewing experience that delivers strikingly vivid, realistic images and makes viewers feel like they are in the movie's world.

    Dolby Cinema also includes Dolby Atmos sound technology, which moves audio around the theatre, even overhead, with amazing richness and depth. The combination of Dolby technologies with the design and comfort of the Dolby Cinema makes audiences feel closer to the onscreen action.

Archive

  • Tönissteiner Kreis at 3IT Open or Close
    The ladies and gentleman of Tönissteiner Kreis are going to convene at 3IT on 12 May 2017. Tönissteiner Kreis is a network of leaders in business, academia and politics with a strong international background and interest. In order to pursue their goals they organize, inter alia, regional and national events, colloquia and rounds of experts to debate topics crucial for today's society in multiple languages. As an innovation center for immersive imaging technologies the 3IT is looking forward to host Tönissteiner Kreis.

    Let´s have a great evening with a fruitful exchange!

    To find out more about Tönessteiner Kreis click here.
  • VR in Science Meet Up at 3IT Open or Close
    On 8 May 2017 the 3IT - Innovation Center for Immersive Imaging Technologies Berlin and the Smart Data Forum CINIQ are going to host the VR in Science – Science in VR Meetup.

    Professional as well as still studying technicians and psychologists from Technische Universität Berlin convene on a monthly basis to discuss research questions, methods and results. There is room for open discussions, presentations as well as simply getting together. This time Paul Chojecki from Fraunhofer HHI will be speaking on Spatial Interaction and Human Body Reconstruction in VR.

    For more information and for becoming part of the next Science in VR Meetups click here.
  • 3DInMed at Control 2017 in Stuttgart Open or Close


    Fraunhofer HHI will present its latest innovations on this year´s Control 2017 in Stuttgart. Control is the world’s leading trade fair for quality assurance. International market leaders and innovative suppliers of all QA related technologies, products, subsystems and complete solutions in hard and software convene at this event. Together with Schölly Fraunhofer HHI is going to showcase a 3D endoscope for non-contact inspection of components that are difficult to access

    The 3D endoscope shown on the fair is the latest result of the project 3DInMed. 3DInMed aims to further develop innovative engineering for industrial inspections and maintenance tasks and is supported by the German government. Read more about 3DInMed online or download this 3DInMed 2017 flyer fore more technical details.

    Event: Control 2017
    When: 9 to 12 May 2017
    Where: Landesmesse Stuttgart, Fraunhofer booth 6302

    Find out more about the Control 2017.
  • NAB 2017 – Fraunhofer HHI and Partners at the Annual Spring Convention Open or Close


    Once again global broadcasting visionaries convene at this year's NAB Show in Las Vegas from 24–27 April 2017. As a world leader in the development of mobile and optical communication networks and systems as well as processing and coding of video signals the Fraunhofer Heinrich Hertz Institute will be part of this trade show. Together with Fraunhofer IIS and Fraunhofer IDMT, HHI is going to present five demos related to 360° video and VR:

    • 3D Human Body Reconstruction
    • Live HEVC streaming of 360° 10K x 2K panoramas over satellite
    • Interactive navigation in 360° 10K x 2K panoramic video on a UHD screen and on VR glasses
    • The extra light new generation OmniCam-360 with closed sphere and live stitching
    • Tile based DASH streaming for VR with HEVC

    Our partner's ARRI, Dolby, Lawo, Rohde & Schwarz and Sony will also be presenting their exhibits at the NAB Show.

    For more information click here.
  • Media Innovation Platform "Virtual Reality & 360° Video" Open or Close


    “VR & 360° Video! How virtual is today’s television reality?” hosted by Deutsche TV-Plattform (DTVP) and the Innovation Center for Immersive Imaging Technologies (3IT) took place on November 23, 2016. Thanks to everyone who helped and contributed to making it a great success. This event was the first edition of DVTP’s new event series “Media Innovation Platform”.

    The day was packed with exciting VR/360° Video demonstrations from various TV companies – such as n-tv, RTL, Sky, Telekom and ZDF – presented on different Head Mounted Displays (HMD). We offered insights into VR storytelling, production, distribution and the VR viewing experience in the form of several interactive workshops with VR producers, authors, directors and technicians.

    Looking at all these aspects of VR/360° Video, we discussed the relevance that this technology has for television companies and the media sector: What is already in place today and what is missing to make VR/360° Video a success?

    These questions and others were addressed in the workshops, which were based upon several core VR/360° applications. In addition to that participants had the opportunity to explore many more VR/360° Video solutions in the accompanying “mini fair” throughout the day.

    Focusing solely on the TV Media Industry, this might have been the most comprehensive VR/360° Video event in Germany to date.

    Check out our facebook page and this video to get a visual impression of this event!
    Here you can read another summary of the event.
  • Survey for 15th medien.barometer 2017: Innovation Made in Berlin-Brandenburg Open or Close
    Brave new world: Drones deliver packages, refrigerators reorder groceries and language assistants have philosophical conversations. Our working and living environment is reinventing itself. The driving force behind these changes of digitalization are innovative entrepreneurs and employees of established companies and start-ups.

    But how do entrepreneurs in Berlin and Brandenburg assess themselves when it comes to innovation? And what significance does innovation have in the first place? To what degree can technology and product innovations be found? In which departments do they emerge and what expedites them? What factors hamper innovation? What boundary conditions should be given? All this the Medienboard and media:net berlinbrandenburg want to find out with your help, within the scope of the medien.barometer which is their annual business climate index.

    Please take a few minutes to answer the questions online. The results of this representative survey help to evaluate the media industry and to discover dynamics and trends early so that funding conditions and parameters can be arranged. Of course your statements will be analyzed anonymously without alienation nor will they be passed on to third parties.

    Please click here to participate. Please note that the questionnaire is provided in German only!

    Thank you for your support!
    As a thank you there will be a raffle where you can win the following prizes:
    • 1 invitation to Medienboard Berlinale reception 2017
    • 2 tickets for the Quo-Vadis as part of the International Games Week Berlin (24–30 April 2017)
    • 2 invitations to the 40th Mediengipfel in May 2017
    • 1 free boat for the dragon boat race at the 8th Dragon Boat Media-Cup in September 2017
  • CHANGING THE PICTURE Technology Conference Open or Close

    Changing The Picture NL


    WHERE TECH AND STORYTELLING INTERTWINE – under this slogan, CHANGING THE PICTURE brings together international speakers and professional participants. To what extent are new technologies challenging modern storytelling? This question will be discussed in current contexts using concrete examples. The hands-on Technology Conference is aimed at producers for film, TV and the web as well as distributors and innovative media technologists. Take advantage of their network, discover talent, projects and partners, and make the most out of two fully packed days in Babelsberg!

    Take part in Star Wars Animation designer Michael Koperwas critical exploration of the potential of Virtual Reality for the film and TV industry. Work side-by-side with Game of Thrones Emmy©-Awarded Visual Effects Supervisor and Creative Director Rainer Gombos to explore volumetric VR. Join Norwegian director of photography John C. Rosenlund and producer Stein B. Kvae as they share their innovative approach to metadata and workflows in their work on Oscar nominee The King’s Choice. Learn from John Hurst, leading international developer of media technologies, how the Interoperable Master Format (IMF) makes managing and processing multiple content versions more effective than ever. And witness the visionary introductory keynote from Maria Ingold, a top influencer in the next generation of UK television, as she shares her predictions for the future of film tech and sheds light the trends shaping the production and distribution of tomorrows narrative formats.

    Our partner ARRI will take part in the TECH SESSIONs and the 3IT is cooperating with the organizer of this event, transfer media. Therefore: All partners of the 3IT will receive a special discount! Please send an email to Carina Schoo (This email address is being protected from spambots. You need JavaScript enabled to view it.) to get 20% off the early bird or regular ticket.

    Date: 17 - 18 November 2016
    Location: Studio Babelsberg, Potsdam

    Tickets : http://www.changingthepicture.de/tickets/
    Ansprechpartner: Christopher Hohage
    Tel.: 0331 7212174
    Mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
  • 67th Berlinale Open or Close
    The “Berlin International Film Festival” is one of the biggest film related events not only here in Germany, but in the entire world. Since immersive imaging technologies such as 3D, HFR and UHD are implemented in the modern film industry more and more often they have found their way to the Berlinale as well.

    The Berlinale is a prestigious film festival which had its debut in 1951 and has been taking place in Berlin annually ever since. Since 2001 Dieter Kosslick is the director of it, who decides on the international jury and on the film nominations. With 335.986 tickets sold and 503.900 visitors only in 2016 the Berlinale is the biggest publicly attended film festival worldwide. This year it is held for the 67th time from the 9th until the 19th of January.

    At the same time the festival's own market display the “European Film Market” (EFM) takes place. Producers, salesmen, financiers and representatives of television, home entertainment and new media can inform themselves about the latest productions and developments in the global film industry and trade film rights as well as cultivate and maintain business contacts. All this is happening under the slogan: “It all starts here”.
    The “EFM”, supported by Audi, offers a variety of initiatives focusing on the cinema of the future under the collective term: “EFM Horizon presented by Audi”. It exhibits technological developments and trends relevant to the audio-visual industry. For example last year's visitors were able to participate in VR screenings to experience the new technology.

    Like in the past years no 3D films were announced for the competition. Although previously some 3D movies were shown as noncompetitive films like ”Pina” (in 2011) and “Cathedrals of Culture” (in 2014), this year 3D is apparently left out altogether. But nonetheless Berlinale has lots to offer in 2017. Various interesting events were organized such as the “Game <3 Cinema” format in which the two media sectors games and cinema are combined (Friday, February 10, 2017), the “VR NOW Con Business Mixer” where pioneers and experts from the virtual reality trade come together (Monday, February 13, 2017) and “The Next Level of Cinema” where companies can present new film equipment product offers to exhibitors (Tuesday, February 14, 2017).

    At the beginning of February the complete program of this year’s Berlinale will be announced. Even though there are seemingly no 3D projects this year, immersive imaging technologies are still an important topic. The 3IT is looking forward to further support the progress of immersive imaging technologies with projects and research in general and is excited about its development and integration at Berlinale in the future.


    WHEN : 9th February - 19th February 2017

    WHERE : Berlin, Germany

    More information at www.berlinale.de or www.efm-berlinale.de
  • Laval Virtual Days 2017 Open or Close


    On 16 February 2017 the 3IT is hosting the Laval Virtual Days for the first time.

    The Laval Virtual Days are a unique opportunity to discover Virtual Reality and Augmented Reality solutions that can be applied to your business. The talks and meetings are going to be dedicated to specific topics, such as transport, marketing, communication, culture, health, training, etc. Insights from suppliers and their clients will give your business strategy a new dimension and presentations of projects might take you a step ahead in the market.

    Meet leading experts to benefit and save time with the digital transformation of your business.

    When: 16 February 2017

    Where: 3IT, Salzufer 6, 10587 Berlin

    Time: 12.00 pm

    Registration information: http://www.laval-virtual.org/en/registration.html
  • Forum: „Mediated Dance“ Open or Close
    On Monday, 12 December 2016, we're hosting the workshop "Forum: 'Mediated Dance'", a project of the Dachverband Tanz Deutschland and the Tanja Liedtke Foundation.

    In the Tanzjahr Germany 2016, the Tanja Liedtke Foundation and the Dachverband Tanz Deutschland are starting a common initiative in order to increase the presence of dance in the media. The long-term objective is to promote dance as an artistic form of expression – physically present and intellectually reflected upon, emotional and visual – to a large audience.v

    In three public forums on the subject “Dance and Film / Mediated Dance”, the exchange between dancers and dance filmmakers as well as between artists and media experts will be the main focus.

    “Mediated Dance” continues the series of meetings and workshops in Berlin on 12 December, a forum in Leipzig (spring 2017) will follow. The Berlin forum will join video filmmakers and media experts. Together, new strategies in order to increase the presence of dance will be developped by documenting live performances and bringing them to the media, especially to the internet and social media.

    From 3D-documentation to the use of smartphone cameras – technical and aesthetical questions will be discussed during the day. Experts in broadcasting and streaming will share their expertise and together with the experience of filmmakers and choreographers a fruitful discussion will bring light into the dark when it comes to the question about to what extent the spirit and soul of an ephemeral art can be transferred in digital media.

    WHEN : 12 December 2016, 10 am - 6 pm

    WHERE : 3IT, Salzufer 6, 10587 Berlin

    Please register by sending an email to: This email address is being protected from spambots. You need JavaScript enabled to view it.

    More information at www.dachverband-tanz.de or
    Dachverband Tanz Deutschland
    Mariannenplatz 2, 10997 Berlin
    Tel. 030 / 37 44 33 92
  • 5G for the Urban Life of the Future – Looking for Creative Minds for a Design Thinking Workshop Open or Close


    © iStock.com/cofotoisme

    The next-generation communications network „5G“ forms the basis for the completely new applications and business segments. The „Wireless Communications and Networks“ department at the Fraunhofer Institute for Telecommunications, Heinrich Hertz Institute, HHI is developing this technology using interdisciplinary Design Thinking methods for a better understanding of the future applications of 5G.

    For a design thinking workshop on 24 March and 13 April 2017, the Fraunhofer HHI is looking for creative students who are able to empathize with users and who want to shape the future of 5G innovations. They obtain extensive insights into the latest 5G research topics, a practical understanding of Design Thinking methods and the Fraunhofer certificate with a letter of reference.

    Meet leading experts to benefit and save time with the digital transformation of your business.

    When: 24 March + 13 April 2017

    Where: 3IT, Salzufer 6, 10587 Berlin

    The complete application documents – including curriculum vitae and letter of motivation – can be sent directly to the supervisor of the workshop, Kim Mahler.

    Dr.-Ing. Kim Mahler
    Project Manager
    Phone: +49 30 31002 444
    Mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
  • VR NOW – The Tech Biz Art Conference Open or Close


    The first stand-alone business and development conference and award exclusively dedicated to VR in Germany connects essential aspects by asking basal questions. The VR NOW Awards 2016 celebrate outstanding technical, business, and artistic achievements in Virtual Reality.

    The goal of the conference is to give new impulses to the medium and boost the international developers and business community. Kathleen Schröter will be one of the moderators of this event. Celebrate the moment with us in a conference, the award show, partner expo and lots of networking opportunities. Let’s learn from and connect with each other to build the future of VR together. The time is NOW!

    Click here for more details.

    Date: 16 November 2016
    Location: Schiffbauergasse, Potsdam
    Use this code: 3ITvrNet20 to get a discount of 20% on a ticket of your choice.
    http://vrnowcon.eventbrite.com

    There is a limited number of free tickets for 3IT partners only. Please send an email to Carina Schoo, This email address is being protected from spambots. You need JavaScript enabled to view it. if you are interested.